A Different Way To Sell Tickets

Bruno Mars
Bruno Mars is coming home for two Hawaii concert shows.

Grammy award winning pop singer Bruno Mars will be featured in two concerts in Hawaii this coming November 10 and 11 at Aloha Stadium in Honolulu. The November 10 show is sold out and tickets for the November 11 show go on sale tomorrow (Saturday, June 16) morning at the Aloha Stadium box office and online.

Many people who waited in line at the stadium to buy their tickets or tried at home to get them through the internet were met with frustration and disappointment. Bruno Mars tickets were sold out before the end of the day. People waiting in line were turned away after a certain point, and countless others who tried to buy online were frustrated to learn that “bot” programs bought many tickets for resale at higher prices by third parties.

It seems the same thing will probably happen when tickets for the second show go on sale tomorrow. The line at the stadium was stopped shortly after 9:30 a.m. today. Those lucky enough to beat the cutoff at the stadium are waiting another night for when the box office opens tomorrow. Good luck.

Similarly those wanting to buy online will probably face the same problems they did last week.

Surely many tickets were sold for the 36,000 or so lucky ones last week. But the popularity of the local born singer has made demand for the second show tickets extremely high.

A possible solution.

What should be done to assure that tickets are sold only to the fans (mostly local residents) and not to commercials entities via bots?

My solution would be to allow people to come to the stadium, sit in the seats and have ticket sellers authorized by the stadium and concert promoter to meet every single person seated in the stadium and take their ticket orders with an iPad or other tablet device tied into the payment system and master seat map for the performance being sold.

Curtail all online sales until the people who are at the stadium buy their tickets. Whatever is leftover can be sold online… or as they probably do now, just lop X amount of seats on the side for online sales only. Indicate the online sale allotment in pre-sale information.

If the maximum amount of tickets any one person can buy is 2 or 4, then round down the 36,000 seat number to 16,000 live in person Aloha Stadium ticket buyers. Hire ticket sales agents to take ticket orders iPads and send an e-ticket people’s smart phone and/or email address with a back-up in the cloud just in case. Task done.

While the ticket buying crowd is seated inside Aloha Stadium for the ticket agents to come around, the promoter could use the opportunity to showcase local bands, sell food or something. Make the ticket buying day an enjoyable event.

Surely there are logistical issues to be worked out such as parking, security, sanitation, hiring enough ticket agents and setting rules,  priorities and policies on the actual implementation of the process. It is also possible that this idea may not be feasible at all.

What do you think? Surly this suggestion is only a rough idea, but if planned well it could be possible for the next big show.

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Flying Inter-Island in Hawaii

Flying Inter-island in Hawaii banner

Southwest Airlines // Boeing 737-8 MAX // N8711Q (cn 36979, ln 6272) // KCMH 10/1/17
Southwest Boeing 737-MAX jets will be flying to Hawaii from the U.S. mainland sometime next year. Photo by Micheal Wass.

The anticipated arrival of Southwest Airlines to Hawaii’s skies has created a possible scenario that grows larger every day with the recent Chapter 11 bankruptcy filing by local carrier, Island Air.

First off, Southwest announced earlier this month that they will be starting up West Coast USA to Hawaii service using their new Boeing 737 MAX jets. The airline is in the process of getting ETOPS certification and securing gate space at Hawaii airports. The airline has not announced their Hawaii – U.S. mainland destinations, but it can be assumed that the airline will at least be flying to Honolulu and Kahului, Maui with Lihue and Kona being fairly good bets too.

What is most interesting about Southwest’s entry into the Hawaii market is the possibility that the airline will start “limited” inter-island service. 

Southwest Airlines is popular with many mainland flyers as they are known for being a low-cost carrier and do not charge fees for checked baggage or flight changes.

The announcement comes at a precarious time for Island Air, the state’s second largest inter-island carrier. They filed for Chapter 11 bankruptcy a week ago after a dispute concerning lease rents for three of their Q400 aircraft surfaced. The lessor wants to repossess the aircraft. They filed a lawsuit in bankruptcy court to force the airline to give up the planes. Should the lessor prevail in the lawsuit, Island Air which is down to those three planes after two other Q400s were taken away will be forced to go out of business leaving 400 people unemployed.

Island Air N943WPOne of Island Air’s ATR 72s, which were just retired, passes by the Hawaiian Airlines maintenance hanger in this photo shot in 2015.

Island Air recently retired their fleet of ATR 72s hoping that the Q400s would help bring costs down.

Should Island Air close, longtime incumbent, Hawaiian Airlines will more than likely increase their inter-island ticket prices (which are high already) as they reign in their near-monopoly position in the inter-island market.

COMMENTARY

  1. It will be a sad day in the local airline industry if Island Air goes out of business. In 2008 Aloha Airlines went out of business after being in the market for more than 60 years. Mesa’s Go! airlines which disrupted the inter-island market in 2006 contributing to Aloha’s demise, went out of business in 2014.
  2. The possible entry of Southwest into the inter-island market will be a great option for local residents who have been negatively impacted by Hawaiian Airlines’ high ticket prices and baggage/change fees.
  3. There will definitely be room for Southwest should Island Air go out of business.

What do you think? Send us a comment.

 

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Saturday is Free Live Museum Day

Smithsonian Museum Live Day graphic

Throwback Thursday (#TBT)

It’s always Throwback Thursday when you visit any one of Hawaii’s museums. This coming Saturday, September 23 will be a special day for visiting 4 of Oahu’s museums for the absolute low price of a FREE admission ticket.

Yes, through the Smithsonian Museum Day Live! program visitors can gain free access to the following Oahu, Hawaii museums by just signing up and downloading a free ticket for two!

The Oahu museums included in the free offer are: Hawaii State Art Museum (free admission daily), Iolani Palace, Japanese Cultural Center of Hawaii Historical Gallery and the Pacific Aviation Museum at Ford Island, Pearl Harbor.

My favorite continues to be the Pacific Aviation Museum which is a must for any wartime history buff and aviation fan.

There is still time to snag a free ticket by just visiting the Smithsonian Museum Day Live! page. Have a great Saturday at the museum.

Boeing N2S-3 StearmanAbove and below: Two of dozens of aircraft on display at the Pacific Aviaton Museum on Ford Island.

Pacific Aviation Museum

Iolani Palace EveningFree admission this Saturday at Iolani Palace in downtown Honolulu’s Capitol District. Photos Copyright to Melvin Ah Ching.

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